Insights

Perfect plans are tempting. Long timelines, detailed forecasts, polished decks. But while you're refining every detail, your competitors are already testing, learning, and moving ahead. In business, momentum often beats perfection. We’ve worked with companies that spent months fine-tuning a strategy — and others that launched quickly, adjusted along the way, and gained traction faster. The difference? One prioritised control. The other prioritised action. Momentum doesn’t mean being reckless. It means: 

• Making clear decisions with the best information available today 
• Getting feedback fast instead of waiting for certainty 
• Staying adaptable when the landscape shifts 

Perfection is a moving target. Momentum builds confidence, generates results, and opens up new opportunities you can’t see from the whiteboard. If you’re stuck in planning mode, ask: What’s the smallest version of this we can test now? Then start there. Because business doesn’t reward the best plan. It rewards the plan that actually gets off the ground.